I guess it shows that I really don't listen to NPR anymore... Thanks to tesing Digg It versus Topix, I found out that this past June, "bioethicist" Katie Watson recorded an NPR commentary calling my cousin, Dr. Robert Jarvik, "a sellout" for endorsing Lipitor. Well, I may be biased, but after hearing her complaint, I don't think I'd ever ask Katie Watson for ethical advice, much less medical advice from the anonymous cardiologist friend (are anonymous denunciations ethical?) she quotes against my cousin. I'm pretty sure Robbie is getting paid for the ads, of course. He may be "cashing in" on his fame, but that certainly doesn't make him a "sellout." I don't think he's betrayed any principle. He's a bioengineer, not a cardiologist. If my cousin says he takes Lipitor himself, I believe him. We have a family tendency towards elevated cholesterol. I take Lipitor myself, my internist prescribed it when another statin wasn't working (how come I can't get it for free?).
The first time I saw the Pfizer ad on TV, I was surprised. I wondered why a drug company would pick an inventor to promote a pill. Then I guessed the subtext of the ad might be: "Take this cholesterol reducing drug so you won't need to have artificial heart implanted." I guess that's kind of clever, because it seems sort of understated.
Now, I'm told there's a sequel--filmed at the Milwaukee Art Museum--but I still haven't seen it so I don't know what that's about. (For some reason, I doubt NPR will call the art museum a "sellout.")
Of course, I do like seeing my relative starring in a TV ad. Everyone knows that people watch commercials more than the shows. And it's not for Viagra or Ex-Lax or denture cream, or even Rogaine. I admit I'm biased, and that I got some calls from people that I had not heard from in a long time and having a cousin on TV raised my status, too.
But that doesn't give NPR the right to smear my relative as a sellout just for doing advertising. Especially since NPR runs ads all the time--for example: the digital download attacking my cousin included a plug for RealPlayer. Since NPR claims to be non-commercial, and Robbie doesn't (he has a commercial company called Jarvik Heart), I think that may make NPR the "sellout."
