So how did this happen in the first place? Back at the beginning, certain, shall we say, paternalistically minded parties (i.e., the guys in suits) decided that we should act like grownups, and being as yet somewhat immature—at least as businesspeople--we did as we were told.
Which is how, one day, we ended up sitting around a conference table listening to representatives from a "branding" company. What followed is still a bit of a nightmarish blur, but it involved a PowerPoint presentation on the history of names, and such probing questions as, "If you were an animal, what animal would you be?" (Which is how we almost ended up as Jellyfish Media.)
Enough said. So, in the spirit of "open source," we thought we’d tell you the real story behind the reason for our name change. And hope that our corporate parents will be satisfied with good grades and healthy revenue.
IMHO, I'd think about stopping trying to please your corporate parents, and instead try to please yourselves and your readers, if I were Charles Johnson and the OSM/Pajamas bloggers...