Monday, May 09, 2005

Denver Post: Pull the Plug on PBS

Michael Booth writes:

Pull the $390 million federal plug on the PBS parent and the local stations, -- and force some change. If the old shows have a following, find a way to put them online, then spend that federal money more wisely by helping hook up poor households to broadband Web service.

Experiment with video blogging, podcasting and cellphone transmissions, where all media must eventually go if they want a future audience. The public is finding its voice in ways that have little to do with old concepts of public television, and the medium needs to change radically to survive.

Or not. Local stations could stick with the formula that generates 85 percent of funding and make it work. Unhook the federal tether and use local donors' money to serve the local area. The people, as individuals or foundations, already give most of the money. They should feel at least half of the programming is generated locally and aimed straight at them. If local stations want to buy national programming, they would use their membership and local foundation and university money to seek material from providers rejuvenated by new competition.

The counterarguments have become as old as the programs. This nation will not be funding public television with European-style dollars anytime soon. A new tax on other media to better fund PBS is about as likely as Howard Stern hosting 'NOVA.'

It is time to search for new ideas rather than hunker bitterly behind the old ones.
(Thanks to Artsjournal.com for the link)