Is Bush Losing the Global War on Terror?

That's the question at the center of Dale C. Eikmeier's article in Middle East Quarterly :

If the U.S. government is to develop successful counterinsurgency strategies, its policymakers and military strategists must understand the Islamist insurgency's mixture of subversion, propaganda, and military pressure. U.S. counterinsurgency strategy should be comprehensive. Any effort that lacks an ideological component will fall short. Militant Islam is competing for the minds of the Muslim masses; Washington must, too. While Western media focuses upon the latest acts of Islamist terror or questions over the human costs of military actions, Islamists recognize that the side that best promotes its ideas will be the victor. The ideological component in the strategy to defeat will be key to Western democracies' success.

Unfortunately, the U.S. government continues to fumble its public diplomacy. When State Department and Central Intelligence Agency policies fail to match and even contradict White House rhetoric, the effectiveness of U.S. efforts in the Middle East suffers. The U.S. government is also hampered in its battle to win the ideological struggle when it is unable to make its voice heard. In Iraq, the U.S. government simply ceded the airwaves to its opponents. Before the first bombs fell on Baghdad, the Qatar-based Al-Jazeera satellite channel was set to operate throughout Iraq, with correspondents and equipment spread throughout the country. Al-Manar, the satellite channel of Lebanese Hezbollah, also operated freely throughout Iraq. The Iranian government inaugurated Al-'Alam, an Arabic language television station for Iraq, months before coalition forces launched their own television station.[8] As a result, both Sunni Islamists and Iranian proxies had a virtual free hand to shape the news for the Iraqi audience.

Saudi officials, the primary financial backers of militant Islam, have long understood the need to fight and win the battle for ideas. They sponsor the World Assembly of Muslim Youth and the International Islamic Relief Organization (IIRO) not only in Iraq and the Middle East, but also in Europe, Sub-Saharan Africa, and Southeast Asia.[9] In the mountains of northern Iraq, IIRO mosques have sprouted up in small towns and villages where not a single dollar of American aid money had been spent more than a year after the fall of Baghdad. Given the organization, dedication, energy, and financial strength of opponents to the community of secular, liberal, and democratic states, U.S. strategy will fail if it focuses only upon capturing and killing insurgents but ignores the battle of ideas.