Friday, November 05, 2004

Frank Luntz on Why Bush Won

From The Washington Times:

"Some will claim that Mr. Bush won on Tuesday because he waged a campaign of fear. The exact opposite was the case. Americans turned to him precisely because they saw him as the antidote to that fear. Polling over the past few months and the results on Election Day itself illustrated an essential principle of electoral success: It is no longer enough to say no. Voters need someone who will say yes. Mr. Kerry became a symbol for voters opposed to the president's policies and procedures, but not much else. Conversely, Mr. Bush became the vehicle for those who wanted an affirmative, proactive, preventative approach to homeland security. Americans will tell you that it was Mr. Bush, not Mr. Kerry, who offered the hope that personal security could be restored. And in this election, hope won. When it came to the war on terror, Americans knew where their president stood and exactly what he believed. They simply did not share the same level of confidence in Mr. Kerry. The events and aftermath of September 11 may not have changed everything, but they certainly changed the outcome of the 2004 presidential race. In the end, principle trumped polish."