Tuesday, June 08, 2010

Huffington Post: FTC Journalism Scheme "Preposterous"

Glad Arianna didn't drink the FTC Kool-Aid. Here's what Gary Shapiro, writing on behalf of the consumer electronics industry, had to say in the Huffington Post:
Every now and then, Washington advances a policy idea that is so preposterous one would think that medical marijuana has seeped into the corridors of our government buildings and altered our lawmaker's perceptions. A recent Federal Trade Commission proposal to save newspapers and local news providers by implementing a five percent tax on consumer electronics products, cell phones and Internet service is classic absurdity.

Would you donate nine bucks to your local newspaper when you purchase an iPod? Or, could you spare 15 dollars the next time you buy an Xbox to give to your local broadcast news station? The FTC proposal suggests the only way to save these media dinosaurs, many of which have failed to innovate for years, is to add a tax to the consumer that would flow to these media outlets.

Why are local news outlets in such dire straits? Because they let the innovation movement pass them by. Any newspaper could have gotten on board earlier and used new technologies, but they were comfortable and complacent. Most news outlets sat back and let Google, Craigslist, and other online entrepreneurs create innovations instead of innovating themselves.

So now, these news businesses want to tax America's most innovative industry in order to support its least. Put another way, they want to tax the owners and customers of the Huffington Post, the Drudge Report, iPads, Androids and other digital innovators to subsidize an industry whose 2010 business plan involves cutting down trees, slathering them with ink, and hauling them around the city on trucks.

Imagine if this had occurred with other historic technology shifts. If this were the 1600s, Guttenberg would be taxed to give money to the monks. In the 1800s, Edison would be taxed to pay whale oil processors. A century ago car producers would be taxed to support horse and buggy makers...
MORE from Rob Port...bloglawonline...and econsultancy.