They are Kerry's last chance, according to John LeBoutillier:
"Kerry has to tread a fine line: respectful of the office of the Presidency but hard on the Bush record. And he has to attack that record concisely, coherently and quickly; if he drags it out in his normal boring manner, viewers are going to head to other shows and games. Kerry’s biggest problem? He is 'un-likeable.' He is Lurch who flip-flops, dissembles and connives. That image has to be changed by his debate performances. He has to have voters walk away from these debates saying something like this: 'Boy, Bush made some big mistakes and that Kerry...well, he is not as bad as I had heard he was.' If Kerry can do that - then this race is going to tighten up right away. And then the Passion Differential (the anti-Bush sentiment outweighs the pro-Bush feeling in intensity that will manifest itself in dispropportionate turnout on Election Day)."
