Finally! A MacArthur Foundation-NEA Program I Like...

It's called RE:FRAME:

Reframe is a program of Tribeca Film Institute, and is funded by John D. & Catherine T. MacArthur Foundation with additional support from the Andy Warhol Foundation for the Visual Arts and the National Endowment for the Arts.

The goal of Reframe is to help individual filmmakers, distributors, archives, libraries and other media owners to digitize and sell their work using the internet, and to become a one-stop location for anyone seeking these films.
The Reframe web site is in beta stage and we welcome any questions, comments, or suggestions.

The Problem
Substantial amounts of film, video and media arts remain “stuck on the shelf,” inaccessible to large segments of the public. Sometimes this is due to rights-clearance issues, but more often it is because of the high cost to convert to digital formats that would allow for broad circulation. Even media that is available for distribution can be difficult to find because it is held and catalogued in many places, and in less than ideal databases.
Reframe was conceived as a solution.

Our Partnership with Amazon
Under a unique deal with Amazon’s CreateSpace division, we are able to offer digitization at little to no cost to our partners. Once digitized, these works are made available for non-exclusive distribution through both the Amazon storefront and Reframe website at a price set by the partner. Titles may be sold via DVD-on-Demand, which forgoes the cost of large product runs and inventory storage, and Digital Download to rent or buy, which allows consumers to download films directly to a PC or to a television via TiVo.

Full disclosure--they list my film...