More From Dr.Robert Jarvik About Those Lipitor Ads...

Via Scott Hensley's WSJ Health Blog:

As spokesman for Lipitor, I have been an advocate of preventive medicine in addition to my work with the Jarvik 2000 Heart, which has rescued people from death and sustained a patient with a normal, mobile lifestyle for seven and a half years — the longest in the world. The Jarvik 2000 Heart is in clinical trials at 18 medical centers in the U.S., is fully approved for use in Europe, and is also used in Australia and Japan.

Over 30 years ago, I invented an improvement to previous artificial hearts that extended the durability from weeks to years and enabled the first human application of any permanent total artificial heart — the Jarvik 7. The more recent Jarvik 2000 is much less well known to the public than the Jarvik 7 was, but has been successfully miniaturized to the size of a c-cell battery with a belt-worn portable power system weighing only 2-1/2 lbs, compared to the four hundred pound console developed decades ago for the Jarvik 7. The improvement in patient quality of life is outstanding.

I am in fact a medical doctor; I am a world expert in mechanical heart technology; and I am an athletically fit man who takes care of his own health through diet and exercise, including frequent five mile runs.

Qualifications to endorse Lipitor

As a medical doctor who chose a career in artificial heart technology rather than clinical practice, I decided not to take an internship, which is required for licensing. Instead, I work with invention, manufacturing, regulatory affairs, and clinical application of artificial hearts. I also work directly with many leading cardiologists and cardiac surgeons, as an advisor concerning management of their patients. My credibility as a heart expert is fully justified and is fairly represented. As an MD medical scientist I am well qualified to understand the conclusions of the extensive clinical trials and FDA review by which Lipitor was proven safe and effective. In the ads I educate the public about the risks and benefits of Lipitor. My recommendation to viewers is to take their own doctor’s advice, and nothing else.

He also says he is able to row a boat...