The 15-second commercial for Chipotle, a Mexican restaurant chain owned by McDonald's, will accompany 'How to Cook Everything: Bittman Takes On America's Chefs,' on some 150 public television stations across the country. The program features Mark Bittman, a cookbook author who writes a column for the Dining section of The New York Times, which is a sponsor of the program.
In the story, the Times repeats PBS's claims that their ads are not ads. How come?
The Chipotle spots had to toe some very fine lines. For example, the guidelines allow people in the spots to consume a product as long as they do not appear to enjoy it overtly. So the producer instructed the actors in its pledge drive spoof not to look too thrilled.
Maybe the New York Times is becoming a humor magazine...