Are you a person who reads the arts sections of newspapers and magazines, wants to know where to go and what music to listen to, and isn't a loser? If so, then you fit the profile of Radio Kultura's ideal listener, according to the editor of the station, which launched in Moscow last Monday.
The 24-hour station is an offshoot of the state-owned Kultura television channel, a commercial-free haven for old, classic films and intellectual discussions about literature and music, where even the weather forecast rolls across a backdrop of famous paintings. Employing some of the same presenters, the radio version concentrates on talk shows and drama, and is the only station to give significant airtime to classical music on the FM band.
The station aims for a 5 percent share of Moscow's FM listeners, said editor Anatoly Golubovsky in an interview at his office on Pyatnitskaya Ulitsa last Tuesday. And he has high expectations of those who tune in. 'If you're talking about ideal listeners, we think these must be people who are active consumers of culture ... people who don't need a radio station to tell them to go to theaters, cinemas, museums, galleries.
Their website is at http://www.cultradio.ru.